When the German Red Bull Youth America’s Cup Team was founded in 2016, I was asked to do the Team Media starting from scratch, handling the social media and doing the video and photography stuff for the team. During the selection training with Roman Hagara scouting the guys in Brest, France, I did the whole campaign media and my Colleague Lars Grochla from aheads agency, was doing the website.
As the guys were selected the work started to be intense as sponsors has to be found and social media was growing.
In March 2017 we covered the second training on the GC32 in Palma de Mallorca, Spain. For more Infos here.